In the last 12 months, insiders at Baozun Inc. ($BZUN) filed 15 transactions with the SEC: 14 open-market purchases totaling $536,799 and 0 sales totaling $0. Net insider sentiment: net buying.
Baozun Inc. operates in the Retail-catalog & mail-order houses industry (Trade & services sector).
Most Active Insiders
- Qiu Wenbin (Chief Executive Officer) — 9 transactions totaling $310,240
- Wu Junhua (Chief Strategy Officer) — 5 transactions totaling $226,559
- Zhu Yanjie (Chief Financial Officer) — 1 transaction totaling $0
View all SEC Filings for Baozun Inc. (BZUN).
Set Up your own filters →Recent Insider Transactions
| Transaction Date | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|
| April 17, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 16000 | $3.14 | 1,433,872.0000 | 179,678,986 | 1.13% | 0.01% |
| April 15, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 11000 | $2.71 | 1,400,372.0000 | 179,678,986 | 0.79% | 0.01% |
| April 16, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 17500 | $2.84 | 1,417,872.0000 | 179,678,986 | 1.25% | 0.01% |
| April 14, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 11500 | $2.63 | 1,389,372.0000 | 179,678,986 | 0.83% | 0.01% |
| April 13, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 12100 | $2.48 | 1,377,872.0000 | 179,678,986 | 0.89% | 0.01% |
| April 10, 2026 | Wu Junhua | Chief Strategy Officer | P | American Depositary Shares | 5372 | $2.40 | 127,686.0000 | 179,678,986 | 4.39% | 0.00% |
| April 13, 2026 | Wu Junhua | Chief Strategy Officer | P | American Depositary Shares | 11084 | $2.49 | 138,770.0000 | 179,678,986 | 8.68% | 0.01% |
| April 9, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 11650 | $2.58 | 1,353,372.0000 | 179,678,986 | 0.87% | 0.01% |
| April 10, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 12400 | $2.43 | 1,365,772.0000 | 179,678,986 | 0.92% | 0.01% |
| April 8, 2026 | Wu Junhua | Chief Strategy Officer | P | American Depositary Shares | 30886 | $2.54 | 122,314.0000 | 179,678,986 | 33.78% | 0.02% |
| April 8, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 11600 | $2.58 | 1,341,722.0000 | 179,678,986 | 0.87% | 0.01% |
| April 7, 2026 | Qiu Wenbin | Chief Executive Officer | P | American Depositary Shares | 12000 | $2.51 | 1,330,122.0000 | 179,678,986 | 0.91% | 0.01% |
| April 2, 2026 | Wu Junhua | Chief Strategy Officer | P | American Depositary Shares | 30000 | $2.47 | 91,428.0000 | 179,678,986 | 48.84% | 0.02% |
| March 31, 2026 | Wu Junhua | Chief Strategy Officer | P | American Depositary Shares | 14000 | $2.40 | 61,428.0000 | 179,678,986 | 29.52% | 0.01% |
| March 30, 2026 | Zhu Yanjie | Chief Financial Officer | A | Restricted Stock Unit | 300000 | $0.00 | 433,353.0000 | 179,678,986 | 224.97% | 0.17% |