In the last 12 months, insiders at Purple Innovation, Inc. ($PRPL) filed 163 transactions with the SEC: 5 open-market purchases totaling $209,717 and 0 sales totaling $0. Net insider sentiment: net buying.
Purple Innovation, Inc. operates in the Household furniture industry (Manufacturing sector).
Most Active Insiders
- DeMartini Robert (Chief Executive Officer) — 26 transactions totaling $300,897
- Vogensen Todd E. (Chief Financial Officer) — 17 transactions totaling $30,166
- Ulrich George Turner (Principal Accounting Officer) — 27 transactions totaling $16,969
- KERBY JEFFERY SCOTT (Chief of Owned Retail) — 17 transactions totaling $15,735
- Roddy Jack (Chief People Officer) — 18 transactions totaling $10,254
View all SEC Filings for Purple Innovation, Inc. (PRPL).
Set Up your own filters →Recent Insider Transactions
| Transaction Date | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|
| March 31, 2026 | DeMartini Robert | Chief Executive Officer | F | Class A Common Stock | 23192 | $0.66 | 976,928.0000 | 108,409,000 | 2.32% | 0.02% |
| March 31, 2026 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 80386 | $0.00 | 1,000,120.0000 | 108,409,000 | 8.74% | 0.07% |
| March 31, 2026 | Vogensen Todd E. | Chief Financial Officer | M | Restricted Stock Units | 24116 | $0.00 | 24,115.0000 | 108,409,000 | 50.00% | 0.02% |
| March 31, 2026 | Vogensen Todd E. | Chief Financial Officer | F | Class A Common Stock | 7079 | $0.66 | 95,432.0000 | 108,409,000 | 6.91% | 0.01% |
| March 31, 2026 | Vogensen Todd E. | Chief Financial Officer | M | Class A Common Stock | 24116 | $0.00 | 102,511.0000 | 108,409,000 | 30.76% | 0.02% |
| March 31, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 21101 | $0.00 | 21,101.0000 | 108,409,000 | 50.00% | 0.02% |
| March 31, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 21101 | $0.00 | 260,804.5500 | 108,409,000 | 8.80% | 0.02% |
| March 31, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 16881 | $0.00 | 16,881.0000 | 108,409,000 | 50.00% | 0.02% |
| March 31, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 16881 | $0.00 | 96,947.0000 | 108,409,000 | 21.08% | 0.02% |
| March 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Restricted Stock Units | 13585 | $0.00 | 13,585.0000 | 108,409,000 | 50.00% | 0.01% |
| March 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F | Class A Common Stock | 3920 | $0.66 | 76,643.0000 | 108,409,000 | 4.87% | 0.00% |
| March 31, 2026 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 6576 | $0.00 | 6,576.0000 | 108,409,000 | 50.00% | 0.01% |
| March 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Class A Common Stock | 13585 | $0.00 | 80,563.0000 | 108,409,000 | 20.28% | 0.01% |
| March 31, 2026 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 80386 | $0.00 | 80,385.0000 | 108,409,000 | 50.00% | 0.07% |
| March 31, 2026 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 6576 | $0.00 | 41,007.0000 | 108,409,000 | 19.10% | 0.01% |
| March 15, 2026 | DeMartini Robert | Chief Executive Officer | F | Class A Common Stock | 16309 | $0.71 | 919,734.0000 | 108,409,000 | 1.74% | 0.02% |
| March 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | D | Performance Stock Units | 78539 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.07% |
| March 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 14097 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.01% |
| March 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Performance Stock Units | 62595 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.06% |
| March 14, 2026 | Vogensen Todd E. | Chief Financial Officer | M | Restricted Stock Units | 43210 | $0.00 | 43,210.0000 | 108,409,000 | 50.00% | 0.04% |
| March 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 11235 | $0.00 | 80,066.0000 | 108,409,000 | 16.32% | 0.01% |
| March 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 11235 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.01% |
| March 14, 2026 | Vogensen Todd E. | Chief Financial Officer | F | Class A Common Stock | 12683 | $0.71 | 78,395.0000 | 108,409,000 | 13.93% | 0.01% |
| March 14, 2026 | Vogensen Todd E. | Chief Financial Officer | M | Class A Common Stock | 43210 | $0.00 | 91,078.0000 | 108,409,000 | 90.27% | 0.04% |
| March 15, 2026 | Ulrich George Turner | Principal Accounting Officer | D | Performance Stock Units | 18875 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.02% |
| March 15, 2026 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 6292 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.01% |
| March 15, 2026 | DeMartini Robert | Chief Executive Officer | M | Performance Stock Units | 314943 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.29% |
| March 15, 2026 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 56529 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.05% |
| March 15, 2026 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 56529 | $0.00 | 936,043.0000 | 108,409,000 | 6.43% | 0.05% |
| March 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 14097 | $0.00 | 239,703.5500 | 108,409,000 | 6.25% | 0.01% |
| March 15, 2026 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 6292 | $0.00 | 34,431.0000 | 108,409,000 | 22.36% | 0.01% |
| March 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | D | Performance Stock Units | 51178 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.05% |
| March 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Restricted Stock Units | 9186 | $0.00 | 0.0000 | 108,409,000 | 100.00% | 0.01% |
| March 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F | Class A Common Stock | 2651 | $0.71 | 66,978.0000 | 108,409,000 | 3.81% | 0.00% |
| March 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Class A Common Stock | 9186 | $0.00 | 69,629.0000 | 108,409,000 | 15.20% | 0.01% |
| June 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | D | Performance Stock Units | 70043 | $0.00 | 0.0000 | 107,596,000 | 100.00% | 0.07% |
| June 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 12572 | $0.00 | 0.0000 | 107,596,000 | 100.00% | 0.01% |
| June 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 12572 | $0.00 | 225,606.5500 | 107,596,000 | 5.90% | 0.01% |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 9827 | $0.00 | 68,831.0000 | 107,596,000 | 16.65% | 0.01% |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 9827 | $0.00 | 0.0000 | 107,596,000 | 100.00% | 0.01% |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | D | Performance Stock Units | 54749 | $0.00 | 0.0000 | 107,596,000 | 100.00% | 0.05% |
| May 2, 2025 | Coliseum Capital Management, LLC | Not found | A | Warrant | 6557377 | $0.00 | 26,229,508.0000 | 107,596,000 | 33.33% | 6.09% |
| March 31, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Class A Common Stock | 13585 | $0.00 | 65,090.0000 | 107,324,000 | 26.38% | 0.01% |
| March 31, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F | Class A Common Stock | 4647 | $0.76 | 60,443.0000 | 107,324,000 | 7.14% | 0.00% |
| March 31, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Restricted Stock Units | 13585 | $0.00 | 27,170.0000 | 107,324,000 | 33.33% | 0.01% |
| March 31, 2025 | Vogensen Todd E. | Chief Financial Officer | M | Restricted Stock Units | 24116 | $0.00 | 48,231.0000 | 107,324,000 | 33.33% | 0.02% |
| March 31, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 6576 | $0.00 | 13,152.0000 | 107,324,000 | 33.33% | 0.01% |
| March 31, 2025 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 2249 | $0.76 | 28,139.0000 | 107,324,000 | 7.40% | 0.00% |
| March 31, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 6576 | $0.00 | 30,388.0000 | 107,324,000 | 27.62% | 0.01% |
| March 31, 2025 | DeMartini Robert | Chief Executive Officer | F | Class A Common Stock | 23232 | $0.76 | 879,514.0000 | 107,324,000 | 2.57% | 0.02% |
| March 31, 2025 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 80386 | $0.00 | 902,746.0000 | 107,324,000 | 9.78% | 0.07% |
| March 31, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 16881 | $0.00 | 33,762.0000 | 107,324,000 | 33.33% | 0.02% |
| March 31, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 16881 | $0.00 | 59,004.0000 | 107,324,000 | 40.08% | 0.02% |
| March 31, 2025 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 80386 | $0.00 | 160,771.0000 | 107,324,000 | 33.33% | 0.07% |
| March 31, 2025 | Vogensen Todd E. | Chief Financial Officer | F | Class A Common Stock | 6970 | $0.76 | 47,868.0000 | 107,324,000 | 12.71% | 0.01% |
| March 31, 2025 | Vogensen Todd E. | Chief Financial Officer | M | Class A Common Stock | 24116 | $0.00 | 54,838.0000 | 107,324,000 | 78.50% | 0.02% |
| March 31, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 21101 | $0.00 | 42,202.0000 | 107,324,000 | 33.33% | 0.02% |
| March 31, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 21101 | $0.00 | 213,034.5500 | 107,324,000 | 10.99% | 0.02% |
| March 31, 2025 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 16881 | $0.00 | 33,762.0000 | 107,324,000 | 33.33% | 0.02% |
| March 31, 2025 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 16881 | $0.00 | 85,833.0000 | 107,324,000 | 24.48% | 0.02% |
| March 25, 2025 | DeMartini Robert | Chief Executive Officer | F | Class A Common Stock | 48167 | $0.79 | 822,360.0000 | 107,324,000 | 5.53% | 0.04% |
| March 25, 2025 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 166667 | $0.00 | 0.0000 | 107,324,000 | 100.00% | 0.16% |
| March 25, 2025 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 166667 | $0.00 | 870,527.0000 | 107,324,000 | 23.68% | 0.16% |
| March 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | A | Restricted Stock Units | 175000 | $0.00 | 175,000.0000 | 107,324,000 | 9999.99% | 0.16% |
| March 14, 2025 | McDermott Tricia | Chief Legal Officer | M | Class A Common Stock | 36008 | $0.00 | 36,008.0000 | 107,324,000 | 9999.99% | 0.03% |
| March 14, 2025 | McDermott Tricia | Chief Legal Officer | F | Class A Common Stock | 10176 | $0.90 | 25,832.0000 | 107,324,000 | 28.26% | 0.01% |
| March 14, 2025 | McDermott Tricia | Chief Legal Officer | M | Restricted Stock Units | 36008 | $0.00 | 72,016.0000 | 107,324,000 | 33.33% | 0.03% |
| March 14, 2025 | Vogensen Todd E. | Chief Financial Officer | M | Class A Common Stock | 43210 | $0.00 | 43,210.0000 | 107,324,000 | 9999.99% | 0.04% |
| March 14, 2025 | Vogensen Todd E. | Chief Financial Officer | F | Class A Common Stock | 12488 | $0.90 | 30,722.0000 | 107,324,000 | 28.90% | 0.01% |
| March 14, 2025 | Vogensen Todd E. | Chief Financial Officer | M | Restricted Stock Units | 43210 | $0.00 | 86,420.0000 | 107,324,000 | 33.33% | 0.04% |
| March 15, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Class A Common Stock | 9186 | $0.00 | 54,647.0000 | 107,324,000 | 20.21% | 0.01% |
| March 15, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F | Class A Common Stock | 3142 | $0.90 | 51,505.0000 | 107,324,000 | 5.75% | 0.00% |
| March 15, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Restricted Stock Units | 9186 | $0.00 | 9,186.0000 | 107,324,000 | 50.00% | 0.01% |
| March 15, 2025 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 56528 | $0.00 | 720,197.0000 | 107,324,000 | 8.52% | 0.05% |
| March 15, 2025 | DeMartini Robert | Chief Executive Officer | F | Class A Common Stock | 16337 | $0.90 | 703,860.0000 | 107,324,000 | 2.27% | 0.02% |
| March 15, 2025 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 56258 | $0.00 | 56,529.0000 | 107,324,000 | 49.88% | 0.05% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 4253 | $0.00 | 21,127.0000 | 107,324,000 | 25.20% | 0.00% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 1455 | $0.90 | 19,672.0000 | 107,324,000 | 6.89% | 0.00% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 6292 | $0.00 | 25,964.0000 | 107,324,000 | 31.98% | 0.01% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 2152 | $0.90 | 23,812.0000 | 107,324,000 | 8.29% | 0.00% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 4253 | $0.00 | 0.0000 | 107,324,000 | 100.00% | 0.00% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 6292 | $0.00 | 6,292.0000 | 107,324,000 | 50.00% | 0.01% |
| March 15, 2025 | Ulrich George Turner | Principal Accounting Officer | D | Performance Stock Units | 9037 | $0.00 | 0.0000 | 107,324,000 | 100.00% | 0.01% |
| March 15, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 14097 | $0.00 | 191,933.5500 | 107,324,000 | 7.93% | 0.01% |
| March 15, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 14097 | $0.00 | 14,097.0000 | 107,324,000 | 50.00% | 0.01% |
| March 15, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 11235 | $0.00 | 42,123.0000 | 107,324,000 | 36.37% | 0.01% |
| March 15, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 11235 | $0.00 | 11,235.0000 | 107,324,000 | 50.00% | 0.01% |
| March 15, 2025 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 10666 | $0.00 | 57,453.0000 | 107,324,000 | 22.80% | 0.01% |
| March 15, 2025 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 11499 | $0.00 | 68,952.0000 | 107,324,000 | 20.01% | 0.01% |
| March 15, 2025 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 10666 | $0.00 | 0.0000 | 107,324,000 | 100.00% | 0.01% |
| March 15, 2025 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 11499 | $0.00 | 11,500.0000 | 107,324,000 | 50.00% | 0.01% |
| March 15, 2025 | Roddy Jack | Chief People Officer | D | Performance Stock Units | 42090 | $0.00 | 0.0000 | 107,324,000 | 100.00% | 0.04% |
| March 12, 2025 | Roddy Jack | Chief People Officer | A | Restricted Stock Units | 175000 | $0.00 | 175,000.0000 | 107,324,000 | 9999.99% | 0.16% |
| March 12, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | A | Restricted Stock Units | 350000 | $0.00 | 350,000.0000 | 107,324,000 | 9999.99% | 0.33% |
| March 12, 2025 | Vogensen Todd E. | Chief Financial Officer | A | Restricted Stock Units | 450000 | $0.00 | 450,000.0000 | 107,324,000 | 9999.99% | 0.42% |
| March 12, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | A | Restricted Stock Units | 175000 | $0.00 | 175,000.0000 | 103,936,000 | 9999.99% | 0.17% |
| March 12, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | A | Restricted Stock Units | 350000 | $0.00 | 350,000.0000 | 103,936,000 | 9999.99% | 0.34% |
| March 12, 2024 | Roddy Jack | Chief People Officer | A | Restricted Stock Units | 175000 | $0.00 | 175,000.0000 | 103,936,000 | 9999.99% | 0.17% |
| March 12, 2024 | Vogensen Todd E. | Chief Financial Officer | A | Restricted Stock Units | 450000 | $0.00 | 450,000.0000 | 103,936,000 | 9999.99% | 0.43% |
| March 12, 2025 | Coliseum Capital Management, LLC | Not found | A | Warrant | 6229508 | $0.00 | 19,672,131.0000 | 107,324,000 | 46.34% | 5.80% |
| Oct. 9, 2024 | Peterson Douglas Scott | Director | G | Class A Common Stock | 31765 | $0.00 | 3,233,959.0000 | 107,508,000 | 0.97% | 0.03% |
| Oct. 9, 2024 | Peterson Douglas Scott | Director | G | Class A Common Stock | 31765 | $0.00 | 3,210,931.0000 | 107,508,000 | 1.00% | 0.03% |
| Nov. 15, 2024 | Peterson Douglas Scott | Director | J | Class A Common Stock | 23028 | $0.00 | 3,256,987.0000 | 107,508,000 | 0.71% | 0.02% |
| Nov. 15, 2024 | Peterson Douglas Scott | Director | G | Class A Common Stock | 23028 | $0.00 | 3,233,959.0000 | 107,508,000 | 0.71% | 0.02% |
| Nov. 15, 2024 | Peterson Douglas Scott | Director | G | Class A Common Stock | 23028 | $0.00 | 3,233,959.0000 | 107,508,000 | 0.72% | 0.02% |
| Oct. 25, 2024 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 2177 | $0.00 | 46,787.0000 | 107,508,000 | 4.88% | 0.00% |
| Oct. 25, 2024 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 2177 | $0.00 | 0.0000 | 107,508,000 | 100.00% | 0.00% |
| June 26, 2024 | DeMartini Robert | Chief Executive Officer | P | Class A Common Stock | 51061 | $0.98 | 514,730.0000 | 106,022,000 | 11.01% | 0.05% |
| June 27, 2024 | DeMartini Robert | Chief Executive Officer | P | Class A Common Stock | 10105 | $1.01 | 524,835.0000 | 106,022,000 | 1.96% | 0.01% |
| June 28, 2024 | DeMartini Robert | Chief Executive Officer | P | Class A Common Stock | 138834 | $1.03 | 663,669.0000 | 106,022,000 | 26.45% | 0.13% |
| June 20, 2024 | Vogensen Todd E. | Chief Financial Officer | A | Restricted Stock Units | 72347 | $0.00 | 72,347.0000 | 106,022,000 | 9999.99% | 0.07% |
| June 20, 2024 | DeMartini Robert | Chief Executive Officer | A | Restricted Stock Units | 241157 | $0.00 | 241,157.0000 | 106,022,000 | 9999.99% | 0.23% |
| June 20, 2024 | McDermott Tricia | Chief Legal Officer | A | Restricted Stock Units | 51245 | $0.00 | 51,245.0000 | 106,022,000 | 9999.99% | 0.05% |
| June 20, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | A | Restricted Stock Units | 63303 | $0.00 | 63,303.0000 | 106,022,000 | 9999.99% | 0.06% |
| June 20, 2024 | Roddy Jack | Chief People Officer | A | Restricted Stock Units | 50643 | $0.00 | 50,643.0000 | 106,022,000 | 9999.99% | 0.05% |
| June 20, 2024 | Krausz Keira | Chief Marketing Officer | A | Restricted Stock Units | 56069 | $0.00 | 56,069.0000 | 106,022,000 | 9999.99% | 0.05% |
| June 20, 2024 | KERBY JEFFERY SCOTT | Chief of Owned Retail | A | Restricted Stock Units | 40755 | $0.00 | 40,755.0000 | 106,022,000 | 9999.99% | 0.04% |
| June 20, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | A | Restricted Stock Units | 50643 | $0.00 | 50,643.0000 | 106,022,000 | 9999.99% | 0.05% |
| June 20, 2024 | Ulrich George Turner | Principal Accounting Officer | A | Restricted Stock Units | 19728 | $0.00 | 19,728.0000 | 106,022,000 | 9999.99% | 0.02% |
| June 6, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 12572 | $0.00 | 12,572.0000 | 106,022,000 | 50.00% | 0.01% |
| June 6, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 12572 | $0.00 | 177,836.5500 | 106,022,000 | 7.61% | 0.01% |
| May 12, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 9827 | $0.00 | 9,827.0000 | 106,022,000 | 50.00% | 0.01% |
| May 12, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 9827 | $0.00 | 30,888.0000 | 106,022,000 | 46.66% | 0.01% |
| March 25, 2024 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 128333 | $0.00 | 463,669.0000 | 103,936,000 | 38.27% | 0.12% |
| March 22, 2024 | Ulrich George Turner | Principal Accounting Officer | P | Class A Common Stock | 4000 | $1.52 | 16,874.0000 | 103,936,000 | 31.07% | 0.00% |
| March 25, 2024 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 38334 | $0.00 | 335,336.0000 | 103,936,000 | 12.91% | 0.04% |
| March 25, 2024 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 38334 | $0.00 | 0.0000 | 103,936,000 | 100.00% | 0.04% |
| March 25, 2024 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 128333 | $0.00 | 166,667.0000 | 103,936,000 | 43.50% | 0.12% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 632 | $0.00 | 6,147.0000 | 103,936,000 | 11.46% | 0.00% |
| March 15, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Restricted Stock Units | 14096 | $0.00 | 28,194.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Class A Common Stock | 11235 | $0.00 | 21,061.0000 | 103,936,000 | 114.34% | 0.01% |
| March 15, 2024 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M | Restricted Stock Units | 11235 | $0.00 | 22,470.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | DeMartini Robert | Chief Executive Officer | M | Class A Common Stock | 56528 | $0.00 | 297,002.0000 | 103,936,000 | 23.51% | 0.05% |
| March 15, 2024 | DeMartini Robert | Chief Executive Officer | M | Restricted Stock Units | 56528 | $0.00 | 113,057.0000 | 103,936,000 | 33.33% | 0.05% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 632 | $0.00 | 0.0000 | 103,936,000 | 100.00% | 0.00% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 2158 | $1.56 | 12,874.0000 | 103,936,000 | 14.36% | 0.00% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 6291 | $0.00 | 15,032.0000 | 103,936,000 | 71.97% | 0.01% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 1459 | $1.56 | 8,741.0000 | 103,936,000 | 14.30% | 0.00% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Class A Common Stock | 4253 | $0.00 | 10,200.0000 | 103,936,000 | 71.52% | 0.00% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | F | Class A Common Stock | 200 | $1.56 | 5,947.0000 | 103,936,000 | 3.25% | 0.00% |
| March 15, 2024 | HAYNOR ERIC SCOTT | Chief Operating Officer | M | Class A Common Stock | 14096 | $0.00 | 165,264.5500 | 103,936,000 | 9.32% | 0.01% |
| March 15, 2024 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Restricted Stock Units | 9185 | $0.00 | 18,372.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F | Class A Common Stock | 3151 | $1.56 | 45,461.0000 | 103,936,000 | 6.48% | 0.00% |
| March 15, 2024 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M | Class A Common Stock | 9185 | $0.00 | 48,612.0000 | 103,936,000 | 23.30% | 0.01% |
| March 15, 2024 | Krausz Keira | Chief Marketing Officer | M | Restricted Stock Units | 11644 | $0.00 | 23,290.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | Krausz Keira | Chief Marketing Officer | F | Class A Common Stock | 4815 | $1.56 | 6,829.0000 | 103,936,000 | 41.35% | 0.00% |
| March 15, 2024 | Krausz Keira | Chief Marketing Officer | M | Class A Common Stock | 11644 | $0.00 | 11,644.0000 | 103,936,000 | 9999.99% | 0.01% |
| March 15, 2024 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 11499 | $0.00 | 22,999.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | Roddy Jack | Chief People Officer | M | Restricted Stock Units | 10665 | $0.00 | 10,666.0000 | 103,936,000 | 50.00% | 0.01% |
| March 15, 2024 | Roddy Jack | Chief People Officer | F | Class A Common Stock | 3410 | $1.56 | 44,610.0000 | 103,936,000 | 7.10% | 0.00% |
| March 15, 2024 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 11499 | $0.00 | 48,020.0000 | 103,936,000 | 31.49% | 0.01% |
| March 15, 2024 | Roddy Jack | Chief People Officer | F | Class A Common Stock | 3163 | $1.56 | 36,521.0000 | 103,936,000 | 7.97% | 0.00% |
| March 15, 2024 | Roddy Jack | Chief People Officer | M | Class A Common Stock | 10665 | $0.00 | 39,684.0000 | 103,936,000 | 36.75% | 0.01% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | D | Performance Stock Units | 1895 | $0.00 | 0.0000 | 103,936,000 | 100.00% | 0.00% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 6291 | $0.00 | 12,584.0000 | 103,936,000 | 33.33% | 0.01% |
| March 15, 2024 | Ulrich George Turner | Principal Accounting Officer | M | Restricted Stock Units | 4253 | $0.00 | 4,253.0000 | 103,936,000 | 50.00% | 0.00% |
| March 14, 2024 | McDermott Tricia | Chief Legal Officer | A | Restricted Stock Units | 108024 | $0.00 | 108,024.0000 | 103,936,000 | 9999.99% | 0.10% |
| March 14, 2024 | McDermott Tricia | Chief Legal Officer | A | Performance Stock Units | 200617 | $0.00 | 200,617.0000 | 103,936,000 | 9999.99% | 0.19% |
| March 14, 2024 | Vogensen Todd E. | Chief Financial Officer | A | Restricted Stock Units | 129630 | $0.00 | 129,630.0000 | 103,936,000 | 9999.99% | 0.12% |
| March 14, 2024 | Vogensen Todd E. | Chief Financial Officer | A | Performance Stock Units | 240741 | $0.00 | 240,741.0000 | 103,936,000 | 9999.99% | 0.23% |
| March 4, 2024 | Peterson Douglas Scott | Director | J | Class A Common Stock | 431355 | $0.00 | 3,210,930.0000 | 103,936,000 | 15.52% | 0.42% |
| Nov. 22, 2023 | Peterson Douglas Scott | Director | J | Class A Common Stock | 149883 | $0.00 | 2,779,575.0000 | 105,326,000 | 5.70% | 0.14% |
| Jan. 23, 2024 | Coliseum Capital Management, LLC | Director | P | Warrant | 13442623 | $0.00 | 13,442,623.0000 | 103,936,000 | 9999.99% | 12.93% |