Matthew Ohayer sold Vital Farms Inc. ($VITL) shares on the open market 36 times in the last 365 days for a total of $29.6 million. His most recent sale occurred on March 2, 2026. These VITL insider sales rank 486th among 11,678 individuals in our database, surpassing the average of $8.6 million per insider and 6.4 transactions. Ohayer made no open market purchases during this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Not found | S | Common Stock | 15000 | $20.33 | 6,726,190.0000 | 46,205,737 | 0.22% | 0.03% |
| March 5, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Not found | A | Common Stock | 5530 | $0.00 | 6,726,720.0000 | 46,205,737 | 0.08% | 0.01% |
| March 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Not found | S | Common Stock | 20000 | $20.33 | 6,721,190.0000 | 46,205,737 | 0.30% | 0.04% |
| Feb. 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 18400 | $27.87 | 6,742,790.0000 | 46,205,737 | 0.27% | 0.04% |
| Feb. 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 1600 | $28.33 | 6,741,190.0000 | 46,205,737 | 0.02% | 0.00% |
| Jan. 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12516 | $31.27 | 6,761,190.0000 | 46,205,737 | 0.18% | 0.03% |
| Jan. 2, 2026 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12484 | $30.43 | 6,773,706.0000 | 46,205,737 | 0.18% | 0.03% |
| Dec. 15, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $35.25 | 6,786,190.0000 | 46,205,737 | 0.07% | 0.01% |
| Dec. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4073 | $33.67 | 6,791,190.0000 | 46,205,737 | 0.06% | 0.01% |
| Dec. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20927 | $33.07 | 6,795,263.0000 | 46,205,737 | 0.31% | 0.05% |
| Nov. 24, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | F | Common Stock | 880 | $30.67 | 6,816,190.0000 | 46,205,737 | 0.01% | 0.00% |
| Nov. 3, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 3592 | $32.35 | 7,138,070.0000 | 46,205,737 | 0.05% | 0.01% |
| Nov. 4, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $37.78 | 7,133,070.0000 | 46,205,737 | 0.07% | 0.01% |
| Nov. 3, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 21408 | $31.85 | 7,141,662.0000 | 46,205,737 | 0.30% | 0.05% |
| Oct. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 10864 | $40.63 | 7,163,070.0000 | 46,205,737 | 0.15% | 0.02% |
| Oct. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 23536 | $39.98 | 7,173,934.0000 | 46,205,737 | 0.33% | 0.05% |
| Oct. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 600 | $38.17 | 7,197,470.0000 | 46,205,737 | 0.01% | 0.00% |
| Sept. 4, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 100000 | $50.96 | 7,198,070.0000 | 45,127,128 | 1.37% | 0.22% |
| Sept. 2, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20559 | $51.52 | 7,322,511.0000 | 45,127,128 | 0.28% | 0.05% |
| Aug. 29, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 100000 | $51.13 | 7,443,070.0000 | 45,127,128 | 1.33% | 0.22% |
| Sept. 2, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24441 | $52.39 | 7,298,070.0000 | 45,127,128 | 0.33% | 0.05% |
| Sept. 2, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 100000 | $51.98 | 7,343,070.0000 | 45,127,128 | 1.34% | 0.22% |
| Aug. 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4200 | $50.25 | 7,543,070.0000 | 45,127,128 | 0.06% | 0.01% |
| Aug. 19, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 800 | $50.31 | 7,547,270.0000 | 45,127,128 | 0.01% | 0.00% |
| Aug. 7, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $40.31 | 7,553,070.0000 | 45,127,128 | 0.07% | 0.01% |
| Aug. 8, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $45.25 | 7,548,070.0000 | 45,127,128 | 0.07% | 0.01% |
| Aug. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 19957 | $35.53 | 7,568,113.0000 | 45,127,128 | 0.26% | 0.04% |
| Aug. 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 10043 | $36.42 | 7,558,070.0000 | 45,127,128 | 0.13% | 0.02% |
| July 23, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $40.34 | 7,588,070.0000 | 45,127,128 | 0.07% | 0.01% |
| July 11, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | M | Employee Stock Option (right to buy) | 18180 | $0.00 | 0.0000 | 45,127,128 | 100.00% | 0.04% |
| July 11, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | M | Common Stock | 18180 | $24.20 | 7,593,070.0000 | 45,127,128 | 0.24% | 0.04% |
| July 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 9714 | $38.85 | 7,595,176.0000 | 45,127,128 | 0.13% | 0.02% |
| July 1, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20286 | $39.32 | 7,574,890.0000 | 45,127,128 | 0.27% | 0.04% |
| June 13, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24300 | $31.61 | 7,610,590.0000 | 45,127,128 | 0.32% | 0.05% |
| June 13, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 700 | $32.07 | 7,609,890.0000 | 45,127,128 | 0.01% | 0.00% |
| June 17, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5000 | $32.25 | 7,604,890.0000 | 45,127,128 | 0.07% | 0.01% |
| May 19, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24000 | $35.94 | 7,634,890.0000 | 45,127,128 | 0.31% | 0.05% |
| April 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24000 | $32.68 | 7,658,890.0000 | 45,127,128 | 0.31% | 0.05% |
| March 24, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4000 | $31.39 | 8,708,890.0000 | 45,127,128 | 0.05% | 0.01% |
| March 19, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20000 | $29.46 | 8,712,890.0000 | 45,127,128 | 0.23% | 0.04% |
| Feb. 19, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12500 | $35.30 | 8,732,890.0000 | 45,127,128 | 0.14% | 0.03% |
| Feb. 19, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 11500 | $34.55 | 8,745,390.0000 | 45,127,128 | 0.13% | 0.03% |
| Jan. 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 9594 | $43.73 | 8,757,390.0000 | 45,127,128 | 0.11% | 0.02% |
| Jan. 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 1300 | $41.94 | 8,779,590.0000 | 45,127,128 | 0.01% | 0.00% |
| Jan. 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12606 | $42.84 | 8,766,984.0000 | 45,127,128 | 0.14% | 0.03% |
| Jan. 21, 2025 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 500 | $44.94 | 8,756,890.0000 | 45,127,128 | 0.01% | 0.00% |
| Dec. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 11808 | $37.77 | 8,793,082.0000 | 45,463,862 | 0.13% | 0.03% |
| Dec. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12192 | $38.59 | 8,780,890.0000 | 45,463,862 | 0.14% | 0.03% |
| Dec. 9, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | G | Common Stock | 50000 | $0.00 | 8,804,890.0000 | 45,463,862 | 0.56% | 0.11% |
| Nov. 22, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | A | Common Stock | 3613 | $0.00 | 8,854,890.0000 | 45,463,862 | 0.04% | 0.01% |
| Nov. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 12711 | $29.96 | 8,855,277.0000 | 45,463,862 | 0.14% | 0.03% |
| Nov. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 7289 | $29.02 | 8,867,988.0000 | 45,463,862 | 0.08% | 0.02% |
| Nov. 20, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4000 | $30.31 | 8,851,277.0000 | 45,463,862 | 0.05% | 0.01% |
| Nov. 5, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | X | Call Option (obligation to sell) | 61500 | $0.00 | 0.0000 | 45,463,862 | 100.00% | 0.14% |
| Nov. 5, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | X | Common Stock | 61500 | $3.25 | 8,875,277.0000 | 45,463,862 | 0.69% | 0.14% |
| Oct. 21, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 1900 | $39.89 | 8,936,777.0000 | 45,463,862 | 0.02% | 0.00% |
| Oct. 21, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 22100 | $39.02 | 8,938,677.0000 | 45,463,862 | 0.25% | 0.05% |
| Sept. 18, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 3479 | $33.14 | 8,960,777.0000 | 43,312,836 | 0.04% | 0.01% |
| Sept. 18, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20521 | $32.51 | 8,964,256.0000 | 43,312,836 | 0.23% | 0.05% |
| Aug. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24000 | $31.18 | 8,984,777.0000 | 43,312,836 | 0.27% | 0.06% |
| July 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 24000 | $39.58 | 9,008,777.0000 | 43,312,836 | 0.27% | 0.06% |
| June 18, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 628 | $43.21 | 9,032,777.0000 | 43,312,836 | 0.01% | 0.00% |
| June 18, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 23372 | $42.54 | 9,033,405.0000 | 43,312,836 | 0.26% | 0.05% |
| June 5, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 10430 | $44.51 | 9,096,347.0000 | 43,312,836 | 0.11% | 0.02% |
| June 7, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 8142 | $42.56 | 9,056,777.0000 | 43,312,836 | 0.09% | 0.02% |
| June 6, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 5502 | $44.44 | 9,064,919.0000 | 43,312,836 | 0.06% | 0.01% |
| June 6, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 25926 | $43.65 | 9,070,421.0000 | 43,312,836 | 0.29% | 0.06% |
| May 30, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 50000 | $41.72 | 9,106,777.0000 | 43,312,836 | 0.55% | 0.12% |
| May 20, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 19924 | $39.15 | 9,156,777.0000 | 43,312,836 | 0.22% | 0.05% |
| May 20, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4076 | $38.63 | 9,176,701.0000 | 43,312,836 | 0.04% | 0.01% |
| May 9, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4000 | $33.15 | 9,180,777.0000 | 43,312,836 | 0.04% | 0.01% |
| April 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 20000 | $25.12 | 9,184,777.0000 | 43,312,836 | 0.22% | 0.05% |
| April 5, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 4000 | $25.26 | 9,204,777.0000 | 43,312,836 | 0.04% | 0.01% |
| April 5, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | S | Common Stock | 7462777 | $25.26 | 9,204,777.0000 | 43,312,836 | 44.77% | 17.23% |
| March 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRMAN | S | Common Stock | 16000 | $22.95 | 9,208,777.0000 | 43,312,836 | 0.17% | 0.04% |
| March 15, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRMAN | S | Common Stock | 100000 | $21.62 | 9,224,777.0000 | 43,312,836 | 1.07% | 0.23% |
| March 14, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRMAN | S | Common Stock | 100000 | $21.38 | 9,324,777.0000 | 43,312,836 | 1.06% | 0.23% |
| March 7, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRMAN | S | Common Stock | 4000 | $20.67 | 9,424,777.0000 | 43,312,836 | 0.04% | 0.01% |
| Feb. 20, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | EXECUTIVE CHAIRMAN | S | Common Stock | 12000 | $15.83 | 9,428,777.0000 | 43,312,836 | 0.13% | 0.03% |
| Jan. 19, 2024 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Executive Chairman | S | Common Stock | 12000 | $14.36 | 10,128,367.0000 | 43,312,836 | 0.12% | 0.03% |
| Dec. 19, 2023 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Executive Chairman | S | Common Stock | 12000 | $14.52 | 10,140,367.0000 | 43,469,586 | 0.12% | 0.03% |
| Nov. 17, 2023 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Executive Chairman | S | Common Stock | 12000 | $12.61 | 10,152,367.0000 | 43,469,586 | 0.12% | 0.03% |
| Oct. 17, 2023 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Executive Chairman | S | Common Stock | 12000 | $10.99 | 10,164,367.0000 | 43,469,586 | 0.12% | 0.03% |
| Sept. 6, 2023 | Vital Farms, Inc. | $VITL | OHAYER MATTHEW | Executive Chairman | S | Common Stock | 12000 | $11.42 | 10,176,367.0000 | 43,469,586 | 0.12% | 0.03% |