Keith W. Smith, President of Direct Digital Holdings, Inc. ($DRCT), made 23 open market sales of company stock over the past year, totaling about $216,000, with the latest on November 14, 2025. He ranks 8,256th among 11,678 insiders for sales volume, well below the average of $8.6 million per seller and 6 transactions. Smith reported no open market purchases in this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov. 14, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 100000 | $0.21 | 523,428.0000 | 20,431,828 | 16.04% | 0.49% |
| Nov. 13, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 71242 | $0.37 | 623,428.0000 | 20,431,828 | 10.26% | 0.35% |
| Sept. 11, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Units of Direct Digital Holdings LLC | 600000 | $0.00 | 4,594,000.0000 | 10,868,000 | 11.55% | 5.52% |
| Sept. 11, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Stock, par value $0.001 per share | 600000 | $0.00 | 694,670.0000 | 10,868,000 | 633.78% | 5.52% |
| July 24, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 15800 | $0.53 | 111,620.0000 | 10,868,000 | 12.40% | 0.15% |
| July 25, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 8900 | $0.53 | 102,720.0000 | 10,868,000 | 7.97% | 0.08% |
| July 28, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 8050 | $0.54 | 94,670.0000 | 10,868,000 | 7.84% | 0.07% |
| July 21, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 16987 | $0.52 | 154,675.0000 | 10,868,000 | 9.90% | 0.16% |
| July 22, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 15321 | $0.51 | 139,354.0000 | 10,868,000 | 9.91% | 0.14% |
| July 23, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 11934 | $0.51 | 127,420.0000 | 10,868,000 | 8.56% | 0.11% |
| July 17, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 19950 | $0.52 | 191,150.0000 | 10,868,000 | 9.45% | 0.18% |
| July 18, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 19488 | $0.51 | 171,662.0000 | 10,868,000 | 10.20% | 0.18% |
| July 16, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 11694 | $0.53 | 211,100.0000 | 10,868,000 | 5.25% | 0.11% |
| July 14, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 20476 | $0.55 | 230,894.0000 | 10,868,000 | 8.15% | 0.19% |
| July 15, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 8100 | $0.54 | 222,794.0000 | 10,868,000 | 3.51% | 0.07% |
| June 18, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Stock, par value $0.001 per share | 185000 | $0.00 | 251,370.0000 | 10,868,000 | 278.74% | 1.70% |
| June 18, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Units of Direct Digital Holdings LLC | 185000 | $0.00 | 5,194,000.0000 | 10,868,000 | 3.44% | 1.70% |
| June 10, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock, par value $0.001 per share | 20300 | $0.00 | 71,314.0000 | 10,868,000 | 39.79% | 0.19% |
| June 10, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock, par value $0.001 per share | 4944 | $0.56 | 66,370.0000 | 10,868,000 | 6.93% | 0.05% |
| June 10, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 20300 | $0.00 | 0.0000 | 10,868,000 | 100.00% | 0.19% |
| April 1, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Restricted Stock Units | 45000 | $0.00 | 45,000.0000 | 10,868,000 | 9999.99% | 0.41% |
| April 1, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Employee Stock Options (right to buy) | 45000 | $0.00 | 45,000.0000 | 10,868,000 | 9999.99% | 0.41% |
| March 27, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 12186 | $0.78 | 51,014.0000 | 10,868,000 | 19.28% | 0.11% |
| March 20, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 9970 | $0.00 | 9,970.0000 | 0 | 50.00% | 0.00% |
| March 20, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock, par value $0.001 per share | 2957 | $0.79 | 51,014.0000 | 0 | 5.48% | 0.00% |
| March 25, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 7700 | $0.76 | 83,763.0000 | 0 | 8.42% | 0.00% |
| March 26, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 20563 | $0.78 | 63,200.0000 | 10,868,000 | 24.55% | 0.19% |
| March 20, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock, par value $0.001 per share | 9970 | $0.00 | 53,971.0000 | 0 | 22.66% | 0.00% |
| March 20, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 15631 | $0.79 | 100,581.0000 | 0 | 13.45% | 0.00% |
| March 21, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 5831 | $0.76 | 94,750.0000 | 0 | 5.80% | 0.00% |
| March 24, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 10300 | $0.76 | 84,450.0000 | 0 | 10.87% | 0.00% |
| March 17, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 8657 | $0.73 | 131,508.0000 | 0 | 6.18% | 0.00% |
| March 18, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 5125 | $0.80 | 126,383.0000 | 0 | 3.90% | 0.00% |
| March 19, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 10171 | $0.80 | 116,212.0000 | 0 | 8.05% | 0.00% |
| March 14, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 15874 | $0.77 | 140,165.0000 | 0 | 10.17% | 0.00% |
| March 12, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 14881 | $0.83 | 159,842.0000 | 0 | 8.52% | 0.00% |
| March 13, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock, par value $0.001 per share | 3803 | $0.81 | 156,039.0000 | 0 | 2.38% | 0.00% |
| Jan. 24, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Restricted Stock Units | 45000 | $0.00 | 45,000.0000 | 0 | 9999.99% | 0.00% |
| Jan. 24, 2025 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Employee Stock Options (right to buy) | 45000 | $0.00 | 45,000.0000 | 0 | 9999.99% | 0.00% |
| Dec. 13, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | D | Restricted Stock Units | 9970 | $0.00 | 0.0000 | 0 | 100.00% | 0.00% |
| Dec. 13, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | D | Class A Common Stock, par value $0.001 per share | 7542 | $0.00 | 174,723.0000 | 0 | 4.14% | 0.00% |
| Dec. 13, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | D | Restricted Stock Units | 40000 | $0.00 | 0.0000 | 0 | 100.00% | 0.00% |
| Dec. 13, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | D | Class A Common Stock, par value $0.001 per share | 25435 | $0.00 | 182,265.0000 | 0 | 12.25% | 0.00% |
| Nov. 15, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock | 313 | $1.80 | 207,700.0000 | 0 | 0.15% | 0.00% |
| April 1, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock | 2428 | $15.24 | 195,702.0000 | 0 | 1.23% | 0.00% |
| March 20, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 40000 | $0.00 | 0.0000 | 0 | 100.00% | 0.00% |
| March 20, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 9970 | $0.00 | 19,940.0000 | 0 | 33.33% | 0.00% |
| April 1, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock | 14565 | $15.24 | 198,130.0000 | 0 | 6.85% | 0.00% |
| March 20, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock | 40000 | $0.00 | 202,725.0000 | 0 | 24.58% | 0.00% |
| March 20, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock | 9970 | $0.00 | 212,695.0000 | 0 | 4.92% | 0.00% |
| June 14, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock | 7989 | $2.64 | 175,091.0000 | 0 | 4.36% | 0.00% |
| June 10, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 20300 | $0.00 | 20,300.0000 | 0 | 50.00% | 0.00% |
| June 10, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock | 20300 | $0.00 | 183,080.0000 | 0 | 12.47% | 0.00% |
| March 18, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock | 5803 | $28.87 | 162,780.0000 | 0 | 3.44% | 0.00% |
| March 11, 2024 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Class A Common Stock | 22505 | $0.00 | 168,583.0000 | 0 | 15.41% | 0.00% |
| Dec. 12, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock | 41348 | $10.22 | 146,078.0000 | 0 | 22.06% | 0.00% |
| Dec. 11, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | S | Class A Common Stock | 77930 | $11.13 | 187,426.0000 | 0 | 29.37% | 0.00% |
| Dec. 5, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Units of Direct Digital Holdings LLC | 210000 | $0.00 | 5,379,000.0000 | 0 | 3.76% | 0.00% |
| Dec. 5, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | C | Class A Common Stock | 210000 | $0.00 | 265,356.0000 | 0 | 379.36% | 0.00% |
| June 10, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock | 20300 | $0.00 | 60,300.0000 | 0 | 50.75% | 0.00% |
| June 10, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 20300 | $0.00 | 40,600.0000 | 0 | 33.33% | 0.00% |
| June 10, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | F | Class A Common Stock | 4944 | $3.25 | 55,356.0000 | 0 | 8.20% | 0.00% |
| June 10, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Restricted Stock Units | 20097 | $0.00 | 40,803.0000 | 0 | 33.00% | 0.00% |
| June 10, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | M | Class A Common Stock | 20097 | $0.00 | 60,097.0000 | 0 | 50.24% | 0.00% |
| March 20, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Restricted Stock Units | 29910 | $0.00 | 29,910.0000 | 0 | 9999.99% | 0.00% |
| March 20, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Restricted Stock Units | 40000 | $0.00 | 40,000.0000 | 0 | 9999.99% | 0.00% |
| March 20, 2023 | Direct Digital Holdings, Inc. | $DRCT | SMITH W KEITH | President | A | Employee Stock Options (right to buy) | 29910 | $0.00 | 29,910.0000 | 0 | 9999.99% | 0.00% |