Larry Madden, CFO of Viant Technology Inc. ($DSP), sold shares on the open market four times over the past year, totaling about $513,000. His most recent sale occurred on January 22, 2026. These sales rank 6,377th among 11,678 individual insiders, compared to an average of $8.6 million per insider and about 6.4 transactions. Madden made no open market purchases in this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| April 2, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 10131 | $10.94 | 600,324.0000 | 20,736,000 | 1.66% | 0.05% |
| April 1, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 7410 | $11.27 | 610,455.0000 | 20,736,000 | 1.20% | 0.04% |
| March 13, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 1658 | $13.03 | 368,607.0000 | 20,736,000 | 0.45% | 0.01% |
| March 15, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | A | Class A Common Stock | 249258 | $0.00 | 617,865.0000 | 20,736,000 | 67.62% | 1.20% |
| March 10, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 35289 | $10.50 | 370,265.0000 | 20,736,000 | 8.70% | 0.17% |
| Jan. 22, 2026 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 4224 | $13.09 | 405,554.0000 | 20,736,000 | 1.03% | 0.02% |
| Dec. 17, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 13477 | $11.70 | 409,778.0000 | 20,736,000 | 3.18% | 0.06% |
| Sept. 15, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 13006 | $9.73 | 423,255.0000 | 46,754,000 | 2.98% | 0.03% |
| June 13, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 13265 | $13.08 | 436,261.0000 | 46,754,000 | 2.95% | 0.03% |
| March 18, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | A | Class A Common Stock | 50975 | $0.00 | 449,526.0000 | 46,754,000 | 12.79% | 0.11% |
| March 15, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | A | Class A Common Stock | 112423 | $0.00 | 398,551.0000 | 46,754,000 | 39.29% | 0.24% |
| March 10, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 58212 | $13.32 | 286,128.0000 | 46,754,000 | 16.91% | 0.12% |
| Feb. 5, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 14284 | $23.12 | 344,340.0000 | 46,754,000 | 3.98% | 0.03% |
| Jan. 2, 2025 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 14284 | $18.76 | 358,624.0000 | 46,754,000 | 3.83% | 0.03% |
| Dec. 10, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 5442 | $21.37 | 372,908.0000 | 19,993,000 | 1.44% | 0.03% |
| Dec. 4, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 14284 | $19.51 | 378,350.0000 | 19,993,000 | 3.64% | 0.07% |
| Nov. 14, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 48019 | $15.28 | 465,369.0000 | 19,993,000 | 9.35% | 0.24% |
| Nov. 14, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 4262 | $16.20 | 461,107.0000 | 19,993,000 | 0.92% | 0.02% |
| Nov. 15, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 45969 | $15.75 | 415,138.0000 | 19,993,000 | 9.97% | 0.23% |
| Nov. 18, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 18587 | $16.94 | 396,551.0000 | 19,993,000 | 4.48% | 0.09% |
| Nov. 18, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 3917 | $17.44 | 392,634.0000 | 19,993,000 | 0.99% | 0.02% |
| Nov. 14, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 14962 | $14.61 | 513,388.0000 | 19,993,000 | 2.83% | 0.07% |
| Oct. 28, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 1498 | $11.57 | 528,350.0000 | 19,993,000 | 0.28% | 0.01% |
| Oct. 11, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 2768 | $11.23 | 529,848.0000 | 19,993,000 | 0.52% | 0.01% |
| Oct. 9, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 1953 | $11.19 | 533,705.0000 | 19,993,000 | 0.36% | 0.01% |
| Oct. 10, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 1089 | $11.06 | 532,616.0000 | 19,993,000 | 0.20% | 0.01% |
| Sept. 24, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 2776 | $11.15 | 535,658.0000 | 47,032,000 | 0.52% | 0.01% |
| Sept. 20, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 1116 | $11.02 | 541,518.0000 | 47,032,000 | 0.21% | 0.00% |
| Sept. 23, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 3084 | $11.05 | 538,434.0000 | 47,032,000 | 0.57% | 0.01% |
| Sept. 10, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 14005 | $10.07 | 542,634.0000 | 47,032,000 | 2.52% | 0.03% |
| Aug. 26, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 3263 | $11.12 | 556,639.0000 | 47,032,000 | 0.58% | 0.01% |
| Aug. 23, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | S | Class A Common Stock | 3885 | $11.16 | 559,902.0000 | 47,032,000 | 0.69% | 0.01% |
| June 10, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 14009 | $9.23 | 563,787.0000 | 47,032,000 | 2.42% | 0.03% |
| March 15, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | A | Non-qualified Stock Option (Right to Buy) | 60227 | $0.00 | 60,227.0000 | 47,032,000 | 9999.99% | 0.13% |
| March 15, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | A | Class A Common Stock | 121490 | $0.00 | 577,796.0000 | 47,032,000 | 26.62% | 0.26% |
| March 10, 2024 | Viant Technology Inc. | $DSP | MADDEN LARRY | Chief Financial Officer | F | Class A Common Stock | 61229 | $10.13 | 456,306.0000 | 47,032,000 | 11.83% | 0.13% |