Yi Steven sold MediaAlpha ($MAX) shares on the open market 53 times over the past year, totaling $4.5 million. His most recent sale occurred on March 11, 2026. These sales rank 2,091st among 11,678 individual insiders, below the average of $8.6 million per seller and 6.4 transactions. Yi Steven made no open market purchases in this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 30, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.23 | 3,039,247.0000 | 67,420,272 | 0.13% | 0.01% |
| April 1, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.15 | 3,031,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 31, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.60 | 3,035,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 24, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.48 | 3,047,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 23, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.67 | 3,051,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 25, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.42 | 3,043,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 18, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.59 | 3,055,247.0000 | 67,420,272 | 0.13% | 0.01% |
| March 15, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 448500 | $0.00 | 3,068,474.0000 | 67,420,272 | 17.12% | 0.67% |
| March 15, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Performance Restricted Stock Units (2026 PRSUs) | 149550 | $0.00 | 149,550.0000 | 67,420,272 | 9999.99% | 0.22% |
| March 17, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 5227 | $9.94 | 3,059,247.0000 | 67,420,272 | 0.17% | 0.01% |
| March 16, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.93 | 3,064,474.0000 | 67,420,272 | 0.13% | 0.01% |
| March 9, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 5650 | $9.86 | 2,627,974.0000 | 67,420,272 | 0.21% | 0.01% |
| March 10, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.75 | 2,623,974.0000 | 67,420,272 | 0.15% | 0.01% |
| March 11, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.68 | 2,619,974.0000 | 67,420,272 | 0.15% | 0.01% |
| March 4, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.07 | 2,633,624.0000 | 67,420,272 | 0.30% | 0.01% |
| March 3, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.03 | 2,641,624.0000 | 67,420,272 | 0.30% | 0.01% |
| March 2, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 39252 | $9.99 | 2,649,624.0000 | 67,420,272 | 1.46% | 0.06% |
| Feb. 23, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $7.75 | 2,705,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 24, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $8.80 | 2,701,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 25, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $9.00 | 2,697,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 25, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8748 | $10.00 | 2,688,876.0000 | 67,420,272 | 0.32% | 0.01% |
| Feb. 19, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $7.29 | 2,709,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 18, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $7.34 | 2,713,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 17, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $7.16 | 2,717,624.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 15, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 0.0000 | 67,420,272 | 100.00% | 0.03% |
| Feb. 15, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,721,624.0000 | 67,420,272 | 0.68% | 0.03% |
| Feb. 9, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $8.74 | 2,711,330.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 11, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $7.99 | 2,703,330.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 10, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $8.71 | 2,707,330.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 4, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4000 | $8.94 | 2,715,330.0000 | 67,420,272 | 0.15% | 0.01% |
| Feb. 3, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.04 | 2,719,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Feb. 2, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.32 | 2,727,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 27, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.51 | 2,743,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 28, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.57 | 2,735,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 26, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $10.89 | 2,751,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 20, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.20 | 2,775,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 21, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.02 | 2,767,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 22, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.20 | 2,759,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 13, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.37 | 2,791,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 14, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.69 | 2,783,330.0000 | 67,420,272 | 0.29% | 0.01% |
| Jan. 12, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.51 | 2,799,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Jan. 5, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.98 | 2,823,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Jan. 7, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.66 | 2,807,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Jan. 6, 2026 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.87 | 2,815,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 29, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.65 | 2,847,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 31, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.94 | 2,831,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 30, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.79 | 2,839,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 23, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.68 | 2,863,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 24, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.67 | 2,855,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 22, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.86 | 2,871,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.88 | 2,895,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 16, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.67 | 2,887,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 17, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.82 | 2,879,330.0000 | 67,420,272 | 0.28% | 0.01% |
| Dec. 10, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $13.50 | 2,903,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Dec. 9, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $13.28 | 2,911,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Dec. 8, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $13.07 | 2,919,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Dec. 3, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 3289 | $13.64 | 2,927,330.0000 | 67,420,272 | 0.11% | 0.00% |
| Dec. 3, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 4711 | $13.19 | 2,930,619.0000 | 67,420,272 | 0.16% | 0.01% |
| Dec. 2, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.57 | 2,935,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Dec. 1, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.60 | 2,943,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 26, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.48 | 2,951,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 25, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.98 | 2,959,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 24, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.88 | 2,967,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 19, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.72 | 2,975,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 18, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $11.85 | 2,983,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 17, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 8000 | $12.31 | 2,991,330.0000 | 67,420,272 | 0.27% | 0.01% |
| Nov. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 18,294.0000 | 67,420,272 | 50.00% | 0.03% |
| Nov. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,999,330.0000 | 67,420,272 | 0.61% | 0.03% |
| Aug. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,981,036.0000 | 53,043,576 | 0.62% | 0.03% |
| Aug. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 36,588.0000 | 53,043,576 | 33.33% | 0.03% |
| May 22, 2025 | WHITE MOUNTAINS INSURANCE GROUP LTD | $WTM | Yi Steven | Director | A | Common Shares | 150 | $0.00 | 525.0000 | 2,532,200 | 40.00% | 0.01% |
| May 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18293 | $0.00 | 2,962,742.0000 | 53,043,576 | 0.62% | 0.03% |
| May 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18293 | $0.00 | 54,882.0000 | 53,043,576 | 25.00% | 0.03% |
| March 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 26249 | $0.00 | 2,944,449.0000 | 53,043,576 | 0.90% | 0.05% |
| March 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 606800 | $0.00 | 2,918,200.0000 | 53,043,576 | 26.25% | 1.14% |
| Feb. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,311,400.0000 | 53,043,576 | 0.80% | 0.03% |
| Feb. 15, 2025 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 73,175.0000 | 53,043,576 | 20.00% | 0.03% |
| Nov. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 91,469.0000 | 66,087,041 | 16.67% | 0.03% |
| Nov. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,293,106.0000 | 66,087,041 | 0.80% | 0.03% |
| Oct. 30, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | S | Class A Common Stock | 72000 | $20.66 | 2,312,162.0000 | 66,087,041 | 3.02% | 0.11% |
| Aug. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 109,763.0000 | 45,573,416 | 14.29% | 0.04% |
| Aug. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,384,162.0000 | 45,573,416 | 0.77% | 0.04% |
| May 23, 2024 | WHITE MOUNTAINS INSURANCE GROUP LTD | $WTM | Yi Steven | Director | A | Common Shares | 165 | $0.00 | 375.0000 | 2,527,300 | 78.57% | 0.01% |
| May 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18293 | $0.00 | 2,365,868.0000 | 45,573,416 | 0.78% | 0.04% |
| May 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18293 | $0.00 | 128,057.0000 | 45,573,416 | 12.50% | 0.04% |
| March 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 43750 | $0.00 | 2,347,575.0000 | 45,573,416 | 1.90% | 0.10% |
| March 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 291400 | $0.00 | 2,303,825.0000 | 45,573,416 | 14.48% | 0.64% |
| March 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | A | Class A Common Stock | 6400 | $0.00 | 2,012,425.0000 | 45,573,416 | 0.32% | 0.01% |
| Feb. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Restricted Stock Units | 18294 | $0.00 | 146,350.0000 | 45,573,416 | 11.11% | 0.04% |
| Feb. 15, 2024 | MediaAlpha, Inc. | $MAX | Yi Steven | See Remarks | M | Class A Common Stock | 18294 | $0.00 | 2,006,025.0000 | 45,573,416 | 0.92% | 0.04% |