SEC Insider Transactions from Tan Fiona.

Last updated: 2026-04-03 23:05 UTC | Total transactions: 111

Tan Fiona, Wayfair Inc. ($W) Chief Technology Officer, sold nearly $3.9 million in company shares through 9 open market transactions over the last 365 days, with her most recent sale on January 13, 2026. Her total sales rank 2286th among 11,678 insiders in our database, where the average is about $8.6 million across roughly 6.4 transactions per insider. Tan Fiona made no open market purchases during this period.

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Transaction Date Company Ticker Insider Name Title Transaction Type Security Shares Price Shares Owned Following Total Shares Outstanding % of Owned % of Outstanding
April 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 21457 $0.00 0.0000 128,000,000 100.00% 0.02%
April 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1636 $0.00 1,636.0000 128,000,000 9999.99% 0.00%
April 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 21457 $0.00 23,093.0000 128,000,000 1311.55% 0.02%
April 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer F Class A Common Stock 11727 $75.25 11,366.0000 128,000,000 50.78% 0.01%
April 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1636 $0.00 4,795.0000 128,000,000 25.44% 0.00%
March 18, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSUs") 21457 $0.00 21,457.0000 128,000,000 9999.99% 0.02%
Feb. 23, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 11370 $0.00 0.0000 128,000,000 100.00% 0.01%
Feb. 23, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 11370 $0.00 211,698.0000 128,000,000 5.68% 0.01%
Jan. 13, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 9000 $119.00 200,328.0000 128,000,000 4.30% 0.01%
Jan. 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1635 $0.00 1,635.0000 128,000,000 9999.99% 0.00%
Jan. 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer F Class A Common Stock 11906 $106.56 11,370.0000 128,000,000 51.15% 0.01%
Jan. 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1635 $0.00 6,431.0000 128,000,000 20.27% 0.00%
Jan. 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 21641 $0.00 0.0000 128,000,000 100.00% 0.02%
Jan. 1, 2026 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 21641 $0.00 23,276.0000 128,000,000 1323.61% 0.02%
Dec. 21, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSUs") 21641 $0.00 21,641.0000 130,000,000 9999.99% 0.02%
Dec. 11, 2025 Stitch Fix, Inc. $SFIX Tan Fiona Director A Class A Common Stock 40045 $0.00 88,678.0000 133,345,590 82.34% 0.03%
Nov. 10, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2882 $112.00 211,887.0000 130,000,000 1.34% 0.00%
Nov. 10, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2559 $109.00 209,328.0000 130,000,000 1.21% 0.00%
Nov. 5, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 6347 $100.54 198,860.0000 130,000,000 3.09% 0.00%
Nov. 5, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 15909 $0.00 0.0000 130,000,000 100.00% 0.01%
Nov. 5, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 15909 $0.00 214,769.0000 130,000,000 8.00% 0.01%
Oct. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 30624 $0.00 0.0000 130,000,000 100.00% 0.02%
Oct. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer F Class A Common Stock 16351 $86.41 15,909.0000 130,000,000 50.69% 0.01%
Oct. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1636 $0.00 1,636.0000 130,000,000 9999.99% 0.00%
Oct. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1636 $0.00 8,066.0000 130,000,000 16.86% 0.00%
Oct. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 30624 $0.00 32,260.0000 130,000,000 1871.88% 0.02%
Sept. 22, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 30624 $0.00 30,624.0000 128,000,000 9999.99% 0.02%
Aug. 4, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 7009 $73.00 205,207.0000 128,000,000 3.30% 0.01%
July 31, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 141325 $0.00 212,216.0000 128,000,000 199.36% 0.11%
July 31, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 141325 $0.00 0.0000 128,000,000 100.00% 0.11%
July 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1635 $0.00 112,763.0000 128,000,000 1.47% 0.00%
July 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1635 $0.00 9,702.0000 128,000,000 14.42% 0.00%
July 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer F Class A Common Stock 32428 $51.99 141,325.0000 128,000,000 18.66% 0.03%
July 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 60990 $0.00 173,753.0000 128,000,000 54.09% 0.05%
July 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 60990 $0.00 0.0000 128,000,000 100.00% 0.05%
June 19, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 60990 $0.00 60,990.0000 125,000,000 9999.99% 0.05%
June 16, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3133 $47.39 74,105.0000 125,000,000 4.06% 0.00%
June 17, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3214 $49.00 70,891.0000 125,000,000 4.34% 0.00%
April 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1401 $0.00 11,337.0000 125,000,000 11.00% 0.00%
April 2, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 9659 $32.63 111,128.0000 125,000,000 8.00% 0.01%
April 2, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 14176 $31.43 120,787.0000 125,000,000 10.50% 0.01%
April 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 44586 $0.00 134,963.0000 125,000,000 49.33% 0.04%
April 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1401 $0.00 90,377.0000 125,000,000 1.57% 0.00%
April 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 44586 $0.00 0.0000 125,000,000 100.00% 0.04%
March 19, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 44586 $0.00 44,586.0000 125,000,000 9999.99% 0.04%
Jan. 6, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 4190 $46.81 92,367.0000 125,000,000 4.34% 0.00%
Jan. 3, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 488 $45.79 96,557.0000 125,000,000 0.50% 0.00%
Jan. 3, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 7761 $44.85 97,045.0000 125,000,000 7.41% 0.01%
Jan. 6, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3391 $47.62 88,976.0000 125,000,000 3.67% 0.00%
Jan. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1400 $0.00 12,738.0000 125,000,000 9.90% 0.00%
Jan. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1400 $0.00 75,876.0000 125,000,000 1.88% 0.00%
Jan. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 28930 $0.00 104,806.0000 125,000,000 38.13% 0.02%
Jan. 1, 2025 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSUs") 28930 $0.00 0.0000 125,000,000 100.00% 0.02%
Dec. 12, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSUs") 28930 $0.00 28,930.0000 124,000,000 9999.99% 0.02%
Dec. 12, 2024 Stitch Fix, Inc. $SFIX Tan Fiona Director A Class A Common Stock 6767 $0.00 48,633.0000 125,972,658 16.16% 0.01%
Dec. 12, 2024 Stitch Fix, Inc. $SFIX Tan Fiona Director A Class A Common Stock 41866 $0.00 41,866.0000 125,972,658 9999.99% 0.03%
Oct. 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 200 $52.75 74,476.0000 124,000,000 0.27% 0.00%
Oct. 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 9979 $52.14 74,676.0000 124,000,000 11.79% 0.01%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSUs") 33735 $0.00 0.0000 124,000,000 100.00% 0.03%
Oct. 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 1506 $53.47 84,655.0000 124,000,000 1.75% 0.00%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSUs") 1401 $0.00 14,138.0000 124,000,000 9.02% 0.00%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSUs") 3500 $0.00 0.0000 124,000,000 100.00% 0.00%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1401 $0.00 57,460.0000 124,000,000 2.50% 0.00%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 3500 $0.00 60,960.0000 124,000,000 6.09% 0.00%
Oct. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 33735 $0.00 94,695.0000 124,000,000 55.34% 0.03%
Oct. 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 8534 $52.99 86,161.0000 124,000,000 9.01% 0.01%
Sept. 13, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 33735 $0.00 33,735.0000 122,000,000 9999.99% 0.03%
July 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2170 $52.23 56,059.0000 122,000,000 3.73% 0.00%
July 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 5845 $51.60 58,229.0000 122,000,000 9.12% 0.00%
July 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2350 $51.17 64,074.0000 122,000,000 3.54% 0.00%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 3500 $0.00 3,500.0000 122,000,000 50.00% 0.00%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 26183 $0.00 0.0000 122,000,000 100.00% 0.02%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1400 $0.00 42,427.0000 122,000,000 3.41% 0.00%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 3500 $0.00 45,927.0000 122,000,000 8.25% 0.00%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 26183 $0.00 72,110.0000 122,000,000 57.01% 0.02%
July 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 5686 $50.42 66,424.0000 122,000,000 7.89% 0.00%
July 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1400 $0.00 15,539.0000 122,000,000 8.26% 0.00%
June 24, 2024 WM TECHNOLOGY, INC. $MAPS Tan Fiona Not found S Class A Common Stock 113672 $1.01 309,313.0000 93,244,911 26.87% 0.12%
June 18, 2024 WM TECHNOLOGY, INC. $MAPS Tan Fiona Not found S Class A Common Stock 5078 $1.11 422,985.0000 93,244,911 1.19% 0.01%
June 14, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 26183 $0.00 26,183.0000 118,000,000 9999.99% 0.02%
April 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3049 $62.12 48,046.0000 118,000,000 5.97% 0.00%
April 4, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 4684 $64.99 41,227.0000 118,000,000 10.20% 0.00%
April 4, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 200 $65.93 41,027.0000 118,000,000 0.49% 0.00%
April 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2035 $63.07 46,011.0000 118,000,000 4.24% 0.00%
April 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 100 $63.81 45,911.0000 118,000,000 0.22% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 24171 $0.00 56,410.0000 118,000,000 74.97% 0.02%
April 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3268 $62.85 53,142.0000 118,000,000 5.79% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1792 $0.00 16,939.0000 118,000,000 9.57% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 3500 $0.00 7,000.0000 118,000,000 33.33% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 24171 $0.00 0.0000 118,000,000 100.00% 0.02%
April 2, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 2047 $63.39 51,095.0000 118,000,000 3.85% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1792 $0.00 28,739.0000 118,000,000 6.65% 0.00%
April 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 3500 $0.00 32,239.0000 118,000,000 12.18% 0.00%
Aug. 17, 2023 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 77238 $0.00 26,947.0000 109,000,000 74.14% 0.07%
Aug. 17, 2023 Wayfair Inc. $W Tan Fiona Chief Technology Officer G Class A Common Stock 77238 $0.00 77,238.0000 109,000,000 9999.99% 0.07%
March 21, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer A Restricted Stock Unit ("RSU") 24171 $0.00 24,171.0000 118,000,000 9999.99% 0.02%
Jan. 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3081 $55.32 113,921.0000 118,000,000 2.63% 0.00%
Jan. 4, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 1423 $55.92 104,185.0000 118,000,000 1.35% 0.00%
Jan. 4, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3815 $54.92 105,608.0000 118,000,000 3.49% 0.00%
Jan. 4, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 3152 $54.04 109,423.0000 118,000,000 2.80% 0.00%
Jan. 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 1346 $56.59 112,575.0000 118,000,000 1.18% 0.00%
Jan. 3, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer S Class A Common Stock 4449 $54.73 117,002.0000 118,000,000 3.66% 0.00%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 3500 $0.00 10,500.0000 118,000,000 25.00% 0.00%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 26918 $0.00 121,451.0000 118,000,000 28.47% 0.02%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSU") 1791 $0.00 18,731.0000 118,000,000 8.73% 0.00%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Restricted Stock Unit ("RSUs") 26918 $0.00 0.0000 118,000,000 100.00% 0.02%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 1791 $0.00 91,033.0000 118,000,000 2.01% 0.00%
Jan. 1, 2024 Wayfair Inc. $W Tan Fiona Chief Technology Officer M Class A Common Stock 3500 $0.00 94,533.0000 118,000,000 3.84% 0.00%
Oct. 1, 2023 WM TECHNOLOGY, INC. $MAPS Tan Fiona Director A Class A Common Stock 156250 $0.00 428,063.0000 0 57.48% 0.00%
Sept. 7, 2023 WM TECHNOLOGY, INC. $MAPS Tan Fiona Director S Class A Common Stock 25948 $1.44 271,813.0000 0 8.71% 0.00%
June 21, 2023 WM TECHNOLOGY, INC. $MAPS Tan Fiona Director A Class A Common Stock 225988 $0.00 297,761.0000 0 314.86% 0.00%