Prior Jane, Chief Marketing Officer at Vita Coco Company, Inc. ($COCO), sold shares on the open market eight times in the last year, totaling $4.6 million. Her most recent sale occurred on March 5, 2026. These sales rank 2046th among nearly 12,000 individual insiders in our database, where the average is $8.6 million across about six transactions. Prior Jane made no open market purchases during this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 11, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 818 | $54.91 | 126,581.0000 | 64,186,549 | 0.64% | 0.00% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 34159 | $52.73 | 143,240.0000 | 64,186,549 | 19.26% | 0.05% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 22575 | $10.18 | 177,399.0000 | 64,186,549 | 14.58% | 0.04% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 15741 | $53.32 | 127,499.0000 | 64,186,549 | 10.99% | 0.02% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 1458 | $55.18 | 128,104.0000 | 64,186,549 | 1.13% | 0.00% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 705 | $55.18 | 127,399.0000 | 64,186,549 | 0.55% | 0.00% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 3675 | $10.18 | 131,074.0000 | 64,186,549 | 2.88% | 0.01% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 23750 | $10.18 | 154,824.0000 | 64,186,549 | 18.12% | 0.04% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (Right to Buy) | 22575 | $0.00 | 129,479.0000 | 64,186,549 | 14.85% | 0.04% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (Right to Buy) | 23750 | $0.00 | 124,754.0000 | 64,186,549 | 15.99% | 0.04% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (Right to Buy) | 3675 | $0.00 | 124,754.0000 | 64,186,549 | 2.86% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Non-Qualified Stock Option (Right to Buy) | 14025 | $16.91 | 138,779.0000 | 64,186,549 | 11.24% | 0.02% |
| March 5, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 100 | $54.08 | 127,399.0000 | 64,186,549 | 0.08% | 0.00% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 5914 | $0.00 | 132,829.0000 | 64,186,549 | 4.66% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 3267 | $0.00 | 129,562.0000 | 64,186,549 | 2.46% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Performance Stock Units | 5914 | $0.00 | 0.0000 | 64,186,549 | 100.00% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Common Stock | 4401 | $0.00 | 126,915.0000 | 64,186,549 | 3.59% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 3267 | $0.00 | 123,648.0000 | 64,186,549 | 2.57% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Common Stock | 4401 | $0.00 | 126,915.0000 | 64,186,549 | 3.59% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Performance Stock Units | 5914 | $0.00 | 5,914.0000 | 64,186,549 | 50.00% | 0.01% |
| Feb. 20, 2026 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 5914 | $0.00 | 132,829.0000 | 64,186,549 | 4.66% | 0.01% |
| Nov. 27, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 1152 | $53.83 | 122,514.0000 | 64,027,120 | 0.93% | 0.00% |
| Oct. 29, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $45.24 | 123,666.0000 | 64,027,120 | 7.48% | 0.02% |
| Oct. 29, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 133,666.0000 | 64,027,120 | 8.09% | 0.02% |
| Oct. 29, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 179,479.0000 | 64,027,120 | 5.28% | 0.02% |
| Sept. 17, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 133,666.0000 | 63,877,128 | 8.09% | 0.02% |
| Sept. 17, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $42.04 | 123,666.0000 | 63,877,128 | 7.48% | 0.02% |
| Sept. 17, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 189,479.0000 | 63,877,128 | 5.01% | 0.02% |
| Sept. 12, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $40.00 | 123,666.0000 | 63,877,128 | 7.48% | 0.02% |
| Sept. 12, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 199,479.0000 | 63,877,128 | 4.77% | 0.02% |
| Sept. 12, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 133,666.0000 | 63,877,128 | 8.09% | 0.02% |
| Aug. 15, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 10522 | $33.07 | 123,666.0000 | 63,877,128 | 7.84% | 0.02% |
| July 1, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $37.07 | 134,188.0000 | 63,877,128 | 6.94% | 0.02% |
| July 1, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 144,188.0000 | 63,877,128 | 7.45% | 0.02% |
| July 1, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 209,479.0000 | 63,877,128 | 4.56% | 0.02% |
| June 18, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $35.12 | 134,188.0000 | 63,807,719 | 6.94% | 0.02% |
| June 18, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 219,479.0000 | 63,807,719 | 4.36% | 0.02% |
| June 18, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 144,188.0000 | 63,807,719 | 7.45% | 0.02% |
| March 10, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 596 | $34.40 | 134,188.0000 | 63,702,387 | 0.44% | 0.00% |
| March 4, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Common Stock | 5096 | $0.00 | 135,847.0000 | 63,702,387 | 3.90% | 0.01% |
| March 4, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | F | Common Stock | 1063 | $33.36 | 134,784.0000 | 63,702,387 | 0.78% | 0.00% |
| March 4, 2025 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Non-Qualified Stock Option (right to buy) | 13218 | $0.00 | 229,479.0000 | 63,702,387 | 6.11% | 0.02% |
| Dec. 11, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 2474 | $0.00 | 216,261.0000 | 63,472,285 | 1.13% | 0.00% |
| Dec. 11, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 2474 | $10.18 | 133,225.0000 | 63,472,285 | 1.89% | 0.00% |
| Dec. 11, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 2474 | $37.02 | 130,751.0000 | 63,472,285 | 1.86% | 0.00% |
| Dec. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 3638 | $0.00 | 218,735.0000 | 63,472,285 | 1.64% | 0.01% |
| Dec. 3, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | D | Common Stock | 1083 | $35.02 | 130,751.0000 | 63,472,285 | 0.82% | 0.00% |
| Dec. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 3638 | $10.18 | 134,389.0000 | 63,472,285 | 2.78% | 0.01% |
| Dec. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 3638 | $37.04 | 130,751.0000 | 63,472,285 | 2.71% | 0.01% |
| Nov. 21, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 3888 | $37.01 | 131,834.0000 | 63,472,285 | 2.86% | 0.01% |
| Nov. 21, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 3888 | $10.18 | 135,722.0000 | 63,472,285 | 2.95% | 0.01% |
| Nov. 21, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 3888 | $0.00 | 222,373.0000 | 63,472,285 | 1.72% | 0.01% |
| Nov. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $35.00 | 131,834.0000 | 63,472,285 | 7.05% | 0.02% |
| Nov. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 226,261.0000 | 63,472,285 | 4.23% | 0.02% |
| Nov. 1, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 10000 | $0.00 | 236,261.0000 | 63,472,285 | 4.06% | 0.02% |
| Nov. 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 141,834.0000 | 63,472,285 | 7.59% | 0.02% |
| Nov. 1, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 10000 | $32.11 | 131,834.0000 | 63,472,285 | 7.05% | 0.02% |
| Nov. 1, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 10000 | $10.18 | 141,834.0000 | 63,472,285 | 7.59% | 0.02% |
| June 18, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 364 | $0.00 | 246,261.0000 | 63,311,737 | 0.15% | 0.00% |
| June 14, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 2935 | $10.18 | 134,769.0000 | 63,311,737 | 2.23% | 0.00% |
| June 14, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 2935 | $0.00 | 253,326.0000 | 63,311,737 | 1.15% | 0.00% |
| June 17, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Non-Qualified Stock Option (right to buy) | 6701 | $0.00 | 246,625.0000 | 63,311,737 | 2.65% | 0.01% |
| June 14, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 2935 | $30.06 | 131,834.0000 | 63,311,737 | 2.18% | 0.00% |
| June 17, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 6701 | $10.18 | 138,535.0000 | 63,311,737 | 5.08% | 0.01% |
| June 17, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 6701 | $30.04 | 131,834.0000 | 63,311,737 | 4.84% | 0.01% |
| June 18, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | M | Common Stock | 364 | $10.18 | 132,198.0000 | 63,311,737 | 0.28% | 0.00% |
| June 18, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 364 | $30.00 | 131,834.0000 | 63,311,737 | 0.28% | 0.00% |
| March 14, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | S | Common Stock | 601 | $25.19 | 131,834.0000 | 63,135,453 | 0.45% | 0.00% |
| March 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Common Stock | 10542 | $0.00 | 132,435.0000 | 63,135,453 | 8.65% | 0.02% |
| March 4, 2024 | Vita Coco Company, Inc. | $COCO | Prior Jane | Chief Marketing Officer | A | Non-Qualified Stock Option (right to buy) | 8746 | $0.00 | 256,261.0000 | 63,135,453 | 3.53% | 0.01% |