Kathryn McKeon, CMO and GM of Butter, sold Vital Farms Inc. ($VITL) shares on the open market twice in the last year, totaling about $1.6 million. Her most recent sale occurred on August 18, 2025. These sales rank 3,886th among over 11,678 insiders by value, below the average of $8.6 million per seller and 6.4 transactions. McKeon made no open market purchases in the period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 12, 2026 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1683 | $17.62 | 50,599.0000 | 46,205,737 | 3.22% | 0.00% |
| March 16, 2026 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 928 | $17.21 | 49,671.0000 | 46,205,737 | 1.83% | 0.00% |
| March 5, 2026 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | A | Common Stock | 15184 | $0.00 | 52,282.0000 | 46,205,737 | 40.93% | 0.03% |
| March 4, 2026 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 784 | $20.30 | 37,098.0000 | 46,205,737 | 2.07% | 0.00% |
| March 13, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1046 | $29.32 | 49,887.0000 | 45,127,128 | 2.05% | 0.00% |
| March 11, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1768 | $31.60 | 50,933.0000 | 45,127,128 | 3.35% | 0.00% |
| March 10, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1426 | $32.04 | 52,701.0000 | 45,127,128 | 2.63% | 0.00% |
| Aug. 15, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | S | Common Stock | 12005 | $47.59 | 37,513.0000 | 45,127,128 | 24.24% | 0.03% |
| Aug. 18, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | M | Common Stock | 21442 | $15.31 | 58,955.0000 | 45,127,128 | 57.16% | 0.05% |
| Aug. 18, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | S | Common Stock | 21442 | $49.08 | 37,513.0000 | 45,127,128 | 36.37% | 0.05% |
| Aug. 18, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | M | Employee Stock Option (right to buy) | 21442 | $0.00 | 10,721.0000 | 45,127,128 | 66.67% | 0.05% |
| March 13, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1500 | $29.32 | 49,518.0000 | 45,127,128 | 2.94% | 0.00% |
| March 11, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1683 | $31.60 | 51,018.0000 | 45,127,128 | 3.19% | 0.00% |
| March 10, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | F | Common Stock | 1426 | $32.04 | 52,701.0000 | 45,127,128 | 2.63% | 0.00% |
| March 3, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | A | Common Stock | 7924 | $0.00 | 54,127.0000 | 45,127,128 | 17.15% | 0.02% |
| Jan. 17, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | S | Common Stock | 12300 | $44.05 | 46,203.0000 | 45,127,128 | 21.02% | 0.03% |
| Jan. 17, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | M | Employee Stock Option (right to buy) | 12300 | $0.00 | 0.0000 | 45,127,128 | 100.00% | 0.03% |
| Jan. 17, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CMO and GM, Butter | M | Common Stock | 12300 | $3.67 | 58,503.0000 | 45,127,128 | 26.62% | 0.03% |
| Jan. 13, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | M | Common Stock | 12300 | $3.25 | 58,503.0000 | 45,127,128 | 26.62% | 0.03% |
| Jan. 13, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | S | Common Stock | 12300 | $42.08 | 46,203.0000 | 45,127,128 | 21.02% | 0.03% |
| Jan. 13, 2025 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | M | Employee Stock Option (right to buy) | 12300 | $0.00 | 0.0000 | 45,127,128 | 100.00% | 0.03% |
| March 22, 2024 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | F | Common Stock | 60 | $22.96 | 46,203.0000 | 43,312,836 | 0.13% | 0.00% |
| March 13, 2024 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | F | Common Stock | 928 | $20.98 | 46,263.0000 | 43,312,836 | 1.97% | 0.00% |
| March 11, 2024 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | A | Common Stock | 20724 | $0.00 | 47,191.0000 | 43,312,836 | 78.30% | 0.05% |
| March 10, 2024 | Vital Farms, Inc. | $VITL | McKeon Kathryn | CHIEF MARKETING OFFICER | F | Common Stock | 1679 | $20.51 | 26,467.0000 | 43,312,836 | 5.97% | 0.00% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | A | Common Stock | 11430 | $0.00 | 28,205.0000 | 43,469,586 | 68.14% | 0.03% |
| March 10, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | F | Common Stock | 1444 | $15.48 | 16,775.0000 | 43,469,586 | 7.93% | 0.00% |
| March 22, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | F | Common Stock | 59 | $13.99 | 27,853.0000 | 43,469,586 | 0.21% | 0.00% |
| March 10, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | F | Common Stock | 1737 | $15.48 | 16,482.0000 | 43,469,586 | 9.53% | 0.00% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | A | Common Stock | 11430 | $0.00 | 27,912.0000 | 43,469,586 | 69.35% | 0.03% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | McKeon Kathryn | Chief Marketing Officer | A | Employee Stock Option (right to buy) | 32163 | $0.00 | 32,163.0000 | 43,469,586 | 9999.99% | 0.07% |