Stephanie Coon, SVP of Strategy at Vital Farms, Inc. ($VITL), sold shares on the open market once in the last 365 days for a total of nearly $462,000. Her most recent sale was on August 12, 2025. This ranks her 6,636th out of 11,678 individual insiders by sales value in our database, well below the average of $8.6 million across 6.4 transactions. Coon made no open market purchases during this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 12, 2026 | Vital Farms, Inc. | $VITL | Coon Stephanie | Chief Strategy Officer | F | Common Stock | 1625 | $17.62 | 57,347.0000 | 46,205,737 | 2.76% | 0.00% |
| March 16, 2026 | Vital Farms, Inc. | $VITL | Coon Stephanie | Chief Strategy Officer | F | Common Stock | 928 | $17.21 | 56,419.0000 | 46,205,737 | 1.62% | 0.00% |
| March 5, 2026 | Vital Farms, Inc. | $VITL | Coon Stephanie | Chief Strategy Officer | A | Common Stock | 13675 | $0.00 | 58,972.0000 | 46,205,737 | 30.19% | 0.03% |
| March 4, 2026 | Vital Farms, Inc. | $VITL | Coon Stephanie | Chief Strategy Officer | F | Common Stock | 745 | $20.30 | 45,297.0000 | 46,205,737 | 1.62% | 0.00% |
| March 10, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1901 | $32.04 | 58,550.0000 | 45,127,128 | 3.14% | 0.00% |
| March 13, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1328 | $29.32 | 55,287.0000 | 45,127,128 | 2.35% | 0.00% |
| March 11, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1935 | $31.60 | 56,615.0000 | 45,127,128 | 3.30% | 0.00% |
| Nov. 17, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | A | Common Stock | 401 | $26.13 | 46,180.0000 | 46,205,737 | 0.88% | 0.00% |
| Aug. 12, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | S | Common Stock | 10005 | $46.15 | 45,779.0000 | 45,127,128 | 17.94% | 0.02% |
| March 13, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1500 | $29.32 | 55,425.0000 | 45,127,128 | 2.64% | 0.00% |
| March 11, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1625 | $31.60 | 56,925.0000 | 45,127,128 | 2.78% | 0.00% |
| March 10, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | F | Common Stock | 1901 | $32.04 | 58,550.0000 | 45,127,128 | 3.14% | 0.00% |
| March 3, 2025 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP STRATEGY | A | Common Stock | 7528 | $0.00 | 60,451.0000 | 45,127,128 | 14.22% | 0.02% |
| Nov. 15, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF STRATEGY | A | Common Stock | 422 | $23.91 | 52,923.0000 | 45,463,862 | 0.80% | 0.00% |
| Aug. 9, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F | Common Stock | 949 | $30.47 | 52,501.0000 | 43,312,836 | 1.78% | 0.00% |
| May 24, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | S | Common Stock | 5000 | $41.02 | 53,450.0000 | 43,312,836 | 8.55% | 0.01% |
| May 15, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | S | Common Stock | 8047 | $36.96 | 57,950.0000 | 43,312,836 | 12.19% | 0.02% |
| May 16, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | S | Common Stock | 21953 | $36.94 | 58,450.0000 | 43,312,836 | 27.30% | 0.05% |
| May 15, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | M | Common Stock | 8047 | $17.29 | 65,997.0000 | 43,312,836 | 13.89% | 0.02% |
| May 15, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | M | Employee Stock Option (right to buy) | 8047 | $0.00 | 64,609.0000 | 43,312,836 | 11.08% | 0.02% |
| May 16, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | M | Employee Stock Option (right to buy) | 21953 | $0.00 | 42,656.0000 | 43,312,836 | 33.98% | 0.05% |
| May 16, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | M | Common Stock | 21953 | $17.29 | 80,403.0000 | 43,312,836 | 37.56% | 0.05% |
| May 15, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | A | Common Stock | 500 | $10.59 | 58,450.0000 | 43,312,836 | 0.86% | 0.00% |
| March 13, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F | Common Stock | 928 | $20.98 | 57,950.0000 | 43,312,836 | 1.58% | 0.00% |
| March 11, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | A | Common Stock | 20009 | $0.00 | 58,878.0000 | 43,312,836 | 51.48% | 0.05% |
| March 10, 2024 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F | Common Stock | 2144 | $20.51 | 38,869.0000 | 43,312,836 | 5.23% | 0.00% |
| Nov. 15, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | A | Common Stock | 500 | $10.88 | 41,013.0000 | 43,469,586 | 1.23% | 0.00% |
| Aug. 9, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | F | Common Stock | 587 | $11.66 | 40,513.0000 | 43,469,586 | 1.43% | 0.00% |
| May 15, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | A | Common Stock | 500 | $12.27 | 41,100.0000 | 43,469,586 | 1.23% | 0.00% |
| March 10, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | F | Common Stock | 1892 | $15.48 | 29,170.0000 | 43,469,586 | 6.09% | 0.00% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | A | Common Stock | 11430 | $0.00 | 40,600.0000 | 43,469,586 | 39.18% | 0.03% |
| March 10, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | F | Common Stock | 2219 | $15.48 | 28,843.0000 | 43,469,586 | 7.14% | 0.01% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | A | Common Stock | 11430 | $0.00 | 40,273.0000 | 43,469,586 | 39.63% | 0.03% |
| March 13, 2023 | Vital Farms, Inc. | $VITL | Coon Stephanie | SVP of People and Strategy | A | Employee Stock Option (right to buy) | 32163 | $0.00 | 32,163.0000 | 43,469,586 | 9999.99% | 0.07% |