Frost Diana, a director at Wayfair Inc. ($W), made one open market sale of common shares in the last 365 days, totaling $17,149. Her most recent sale occurred on May 2, 2025. This activity ranks her 11,109th among 11,678 insiders by sale amount, well below the average of 8.6 million per insider across 6.37 transactions. She reported no open market purchases during this period.
| Transaction Date | Company | Ticker | Insider Name | Title | Transaction Type | Security | Shares | Price | Shares Owned Following | Total Shares Outstanding | % of Owned | % of Outstanding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| March 5, 2026 | Wayfair Inc. | $W | Frost Diana | Director | A | Class A Common Stock | 3176 | $0.00 | 8,304.0000 | 128,000,000 | 61.93% | 0.00% |
| March 1, 2026 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | F | Common Stock | 10668 | $24.61 | 119,469.0000 | 1,187,000,000 | 8.20% | 0.00% |
| March 1, 2026 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 13194 | $0.00 | 130,137.0000 | 1,187,000,000 | 11.28% | 0.00% |
| March 1, 2026 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 40361 | $0.00 | 116,943.0000 | 1,187,000,000 | 52.70% | 0.00% |
| Feb. 2, 2026 | Wayfair Inc. | $W | Frost Diana | Director | F | Class A Common Stock | 548 | $104.72 | 5,128.0000 | 128,000,000 | 9.65% | 0.00% |
| Nov. 3, 2025 | Wayfair Inc. | $W | Frost Diana | Director | F | Class A Common Stock | 548 | $103.30 | 5,676.0000 | 130,000,000 | 8.80% | 0.00% |
| Aug. 1, 2025 | Wayfair Inc. | $W | Frost Diana | Director | F | Class A Common Stock | 548 | $65.22 | 6,224.0000 | 128,000,000 | 8.09% | 0.00% |
| May 2, 2025 | Wayfair Inc. | $W | Frost Diana | Director | S | Class A Common Stock | 527 | $32.54 | 1,297.0000 | 125,000,000 | 28.89% | 0.00% |
| March 6, 2025 | Wayfair Inc. | $W | Frost Diana | Director | A | Class A Common Stock | 7299 | $0.00 | 7,299.0000 | 125,000,000 | 9999.99% | 0.01% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 5817 | $0.00 | 80,018.0000 | 1,215,000,000 | 7.84% | 0.00% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | F | Common Stock | 7160 | $30.71 | 72,858.0000 | 1,215,000,000 | 8.95% | 0.00% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 718 | $0.00 | 74,201.0000 | 1,215,000,000 | 0.98% | 0.00% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 1592 | $30.71 | 73,483.0000 | 1,215,000,000 | 2.21% | 0.00% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 5785 | $0.00 | 71,891.0000 | 1,215,000,000 | 8.75% | 0.00% |
| March 1, 2025 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 19255 | $0.00 | 66,106.0000 | 1,215,000,000 | 41.10% | 0.00% |
| March 1, 2024 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 12472 | $0.00 | 33,512.0000 | 1,235,000,000 | 59.28% | 0.00% |
| March 1, 2024 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 2486 | $35.13 | 45,036.0000 | 1,235,000,000 | 5.84% | 0.00% |
| March 1, 2024 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 1240 | $0.00 | 46,276.0000 | 1,235,000,000 | 2.75% | 0.00% |
| March 1, 2024 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | F | Common Stock | 1419 | $35.13 | 44,857.0000 | 1,235,000,000 | 3.07% | 0.00% |
| March 1, 2024 | Kraft Heinz Co | $KHC | Frost Diana | Glbl Chief Growth Officer | A | Common Stock | 9038 | $0.00 | 42,550.0000 | 1,235,000,000 | 26.97% | 0.00% |